Statistics Class
Posted by Martha
In going through some consumer research for my job in marketing, I recently read a new statistic that said moms check Facebook 4.7 every day—that is considerably more than any other demographic. I was amazed at the frequency, I mean, who has less time than a mom? How does she fit in the several minutes it takes to click, scroll, like, comment, like, swipe, and ignore? Certainly I didn’t have that kind of time.
Until I started to pay attention. That number was right on. Shockingly, this working mom of two makes time to check Facebook while coffee brews, during a commercial, at her desk in the office, as a passenger in a car, and before bed. That adds up to 5 times in a day, and that may be an underestimate. Facebook has [...]
Bringing Baby to Work?
Posted by G.I. Jane
Last week there was an emergency at day care and I had to pick up my daughter unexpectedly. With it being only 11:00 a.m. I still had a ton of work to do, and honestly, felt guilty about heading out so early in the day. Knowing I’d be taking a half day of vacation anyways, I brought her back to the office to finish a few things up before heading home.
My colleagues, whom I adore for this reason and many, had set up my office to be a mini playroom. It helps that I work for an educational child care company – our corporate office has lots of toys and games sent by our vendors. Dolls, bean bags, balls and markers were strategically positioned all over my office—my daughter couldn’t take [...]
Filtering for your Children
Posted by Kiddie Academy
It happens when we least expect it. You’ve got the TV on in the background while you play Legos with your seven year old and a program begins on the 9/11 Memorial, and he asks, “What’s 9/11?” Your response? “Uhhh…well…it stands for September 11th… and umm, a few years before you were born…a long time ago…some evil people wanted to hurt the United States and, umm, kill a lot of innocent people…”
As parents we are genetically programmed to protect our children from harm, and we try to limit their exposure to negative situations. However, the reality is…we can’t always prevent them from uncovering a sensitive topic that will require an explanation. In order to maintain our children’s sense of security, we can filter the way these topics are presented, what is seen or answer questions with an age-appropriate response.
Claire Haas, vice president of education for Kiddie Academy, offers [...]
I’m a Mom and I Know It
Posted by G.I. Jane
Every once in a while I find myself caught in a true parental moment and realize I’m part of the club. Sometimes it’s an unavoidable situation, such as being thrown up on in the middle of the night by a sick child, or maybe it’s a completely impetuous act. But either way, I’m forced to face the music and acknowledge that my priorities, habits and instincts now revolve around a mini-me.
My most recent moment involves an online video and Cookie Monster. There was once a time when I turned to blogs or YouTube strictly for celebrity gossip or a replay of the MTV Music Awards. Now, what catches my attention are the Sesame Street parodies on hit songs, such as Elmo’s “I’m Elmo and I Know It” or more recently, Cookie Monster’s “Share It Maybe”.
I think I can safely attribute my fascination with these videos to my recent [...]
